The Sales Factory

It’s easy to waste years of your life searching for the secrets of entrepreneurship without much to show for it. Join DJ Carroll, also known as Coach Carroll, as he pulls back the curtain on topics like high-level sales, marketing, brand awareness, social media strategies and a lot more! Each episode contains powerful information to help you grow business, drive bigger dollar sales, and build a respected brand.
Episodes
Episodes


Wednesday Sep 24, 2025
F-18 Pilot Made $100M Then Lost $100K/Month
Wednesday Sep 24, 2025
Wednesday Sep 24, 2025
Mike Brown flew 75 combat missions in Iraq, built a $100M+ energy firm, sold for "life-changing money" in 2019... then lost $100,000 every month for two years straight.
How does a former fighter pilot who generated over $100 million go from financial freedom to nearly broke? And what did he learn that could save you years of grinding?
Mike's now the "anti-hustle guy" who says most entrepreneurs need WAY less money than they think to be truly wealthy. His formula: 33x your annual spending = financial freedom (not $100M like he thought).
You'll learn:
Why "there are no emergencies in business" (learned when his F-18 cockpit filled with smoke)
The 5 levels of true wealth beyond money
Why the "7 streams of income" advice destroys young entrepreneurs
His biggest mistake that cost him millions
From Navy cockpit to $100M exit to anti-hustle wisdom - this story will change how you think about wealth.


Wednesday Sep 17, 2025
$1M Warehouse Deals: The New Gold Rush w/Krista Yockey
Wednesday Sep 17, 2025
Wednesday Sep 17, 2025
Krista Yockey's commercial real estate deals take 2 years to close compared to 45 days in residential. She managed 278 agents when COVID hit, then pivoted to industrial real estate.
From corporate micromanagement to million-dollar warehouse deals, Krista breaks down the industrial boom and why "everything is negotiable." Her husband's cancer shifted her perspective on chasing money versus living a fulfilled life.


Wednesday Sep 10, 2025
Russian Immigrant Builds $48M Business
Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
Kory Rkyman's parents waited 8 years to escape Soviet Russia with one suitcase and $400 cash. Today he runs a $48 million insurance agency with 31 remote employees spread across the country.
Kory breaks down his unconventional approach to building businesses - from paying recruiters $5K to steal top talent to making $57K on house flips through social media. He admits being "broken" and "never satisfied" drives his success, scaling multiple companies while flipping 30 houses annually.
This conversation reveals the psychology and systems behind remote team management, aggressive hiring tactics, and turning childhood trauma into entrepreneurial fuel. The Russian escape story sets up everything that follows.


Wednesday Sep 03, 2025
From $6/Hour to $50 Million: Victor Rancour's Insane HVAC Empire Story
Wednesday Sep 03, 2025
Wednesday Sep 03, 2025
Victor Rancour was broke, living in a room with a baby, making $6/hour at oil changes when he answered a Craigslist ad for an HVAC job he knew nothing about. Four years later, he'd built and exited a $50+ million empire.
Victor breaks down the systems and obsessive standards that separate the 5% of service companies that dominate from the 95% that fail. From daily truck inspections to technicians making $900K annually, this is the blueprint for turning blue-collar chaos into predictable profit.
The Hawaii recruitment story alone is worth the listen.


Wednesday Aug 27, 2025
July 10th Changed Everything for Social Media
Wednesday Aug 27, 2025
Wednesday Aug 27, 2025
Strategic Communications Professor Dr. Karen Freiberg reveals how Facebook and Instagram quietly opened their content to search engines - meaning that college party photo could now be the top result when employers Google your name.
From NCAA All-American to AI pioneer, Dr. Freiberg breaks down the seismic shifts happening in social media while other professors ban the very tools that could save their students' careers.
This isn't your typical academic interview - it's a raw conversation about AI disruption, employee influencers, and why creative agencies are facing extinction.


Wednesday Jun 11, 2025
No Silver Spoon, No Excuses w/Meyling Marin
Wednesday Jun 11, 2025
Wednesday Jun 11, 2025
What happens when life throws everything at you—trauma, doubt, survival mode—and you still choose to rise? Meyling Marin sits down with Coach Carroll for a raw, vulnerable, and deeply inspiring conversation about rebuilding not just a business, but a life. She opens up about the mindset shifts that changed everything, the battles no one saw, and how reclaiming her self-worth became the foundation for success. This isn’t just another entrepreneurial journey—this is what real transformation sounds like.



Wednesday Jun 04, 2025
Multi-Million Dollar Insurance Agency Systems w/Justin Cook
Wednesday Jun 04, 2025
Wednesday Jun 04, 2025
What does it take to build a multi-million dollar insurance agency—and actually keep it growing? Justin Cook didn’t just crack the code, he rebuilt the system. In this episode, he sits down with Coach Carroll to unpack the mindset, structure, and grit that took him from brand-new agent to one of the most respected names in the business. Whether you're stuck, scaling, or starting over, this episode will challenge what you think it takes to win.


Wednesday May 28, 2025
How to WIN in SaaS w/Matt Verlaque
Wednesday May 28, 2025
Wednesday May 28, 2025
What do firefighting and SaaS leadership have in common? For Matt Verlaque, everything. In this episode, he unpacks how he went from chaos in the firehouse to calm systems in the boardroom—scaling a SaaS company, selling it, and now helping founders do the same. If you’re tired of burnout, bottlenecks, and guessing your way through growth, Matt’s hard-won wisdom might be the reset you didn’t know you needed. But don’t expect fluff—this is all signal, no noise.

About Coach Carroll
D.J. Carroll is known as Coach Carroll to the hundreds of thousands of people who’ve been a part of his elite coaching services, utilized his online information to help their business, or had the opportunity to hear one of his engaging and dynamic keynote speeches. In his own life, he has embraced the role of entrepreneur, starting and growing strong businesses and then selling them—just to start on another exciting project. He finds the energy, skills, and passion for growing businesses to be something that he is constantly eager to experience.
Coach Carroll has a perspective that makes him a sought out expert who offers “real-world” information with an edgy twist.










